The Art Of Crafting Headlines That Make You Stand Out In A Crowd

by Doris

A 2 minute video to discover 2 sure-fire Headline types that work! (and more)

Your headline or title is the first, and perhaps only, impression you make on a prospective reader.

Depending on how much in a hurry you are, I propose 3 ways to learn more about Headlines:

  1. Watch my video, here below. You’ll uncover secrets about writing powerful headlines – including concrete examples that have proven themselves for many years and that you can use right away.
  2. Read the remaining text of this blog post. You’ll find invaluable links to more resources.
  3. Sign up for our Web writing for results training course in Geneva, Switzerland, delivered by a top level Communications Director.

Writing powerful headlines is one of many essentials components you must know if you want to transform your website into a hardworking sales and marketing resource. Get 8 simple and powerful lessons delivered to your inbox, for free.

Without a compelling promise that turns a slightly interested browser into a reader, the rest of your words may as well not even exist. So, whenever you are ready to share, sell or market your idea, product or process – writing great headlines and titles is a critical skill.

As one of my learning objectives for this year, I set myself the task of becoming better at writing headlines for my blog posts. And for anything to do with copywriting and content marketing, my favourite place on the Internet, at least in English, is

Copyblogger’s 11-part series, enticingly entitled How to write Magnetic Headlines caught my attention and I was not disappointed.

Quite apart from learning interesting techniques, it’s an enjoyable read that is a learning experience in itself. If you are motivated to delve into the topic of headlines, titles and copywriting, please navigate to the end of this post where you’ll find links to more copywriting resources from, and references to other materials.

But maybe you are a busy professional with many other urgent tasks on your plate? And whilst knowing how to write effective headlines and titles is a nice to have, it’s not on top of your to-do list right now.

If this is your case, don’t forget that the above video is also available offline, as a Podcast via iTunes. Treat yourself to a cup of coffee and set aside 2 minutes to watch it anywhere and anytime, when you are feeling relaxed. I have summarized the essentials for you, in a visual and easy way.

Reading Materials Summary – Brian Clark and Sonia Simone

How to write Magnetic Headlines
The 4 Words that will get your Email opened

Authors and Books

Robert B. Cialdini – Influence
David Garfinkel – Advertising Headlines That Make You Rich

Rikki’s Place

Download video voice-over text in PDF format

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And…please feel free to comment if you have thoughts on this topic – or if you want more!

Leave a Comment

{ 2 comments… read them below or add one }

1 Tho Ha Vinh July 26, 2011 at 2:38 pm

Hi Doris,
nice to get your regular updates, I enjoyed your video.
Hope to see you soon again
Warm regards

2 admin July 27, 2011 at 11:00 am

Hello Tho, glad you enjoyed the video and thanks very much for your supportive message. Yes, let’s keep in touch. Take care. Doris

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